VAM is an ethical, handmade, crafts-based jewellery and accessories brand. VAM creates well-designed, timeless, heirloom quality products with unprecedented material & craft combinations. The products we create are inspired from the balanced maximalism of India. Each product is made partly at a craft-cluster and then further assembled together at our workshop. Currently we are a small business with craft-collaborations and a team of in-house ‘karigars’ as our backbone.

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VAM is the brainchild of Mrunmayee Namjoshi. Studying Textile Design at NID, Ahmedabad and working as a designer for the past 7 years led her to work with traditional crafts of our country on a grass-root level. It made her realise that the Indian craft sector is a treasure trove, which has only been explored with a certain degree of design intervention. At a time when the world is becoming aware of the value of ethical, eco-friendly and sustainable things made by hand, Indian crafts are the torchbearers of contemporary Indian luxury. This was the inspiration behind creating ‘VAM’.

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Currently we work with Ajrakh block printers, brass metalsmiths, hand-embroiders and bead weavers from Bhuj, Kutch. We also work with blue pottery ceramic artists from Jaipur. We are constantly at the lookout for newer craft-collaborations, while we also train non-crafts people wanting to be self reliant through handwork.